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The Silver Horse

The prize for online journalism and social media

Since 2018, the prestigious media prize "The Silver Horse", which is traditionally awarded at the CHIO Aachen by "Deutscher Reiter- und Fahrerverband e.V. (DRFV) (the German Rider and Driver Association) together with the Aachen-Laurensberger Rennverein e.V. (ALRV), is being advertised as an online award.

This award honors the best “online contribution” from the past year. Equestrian sports journalism has also changed and now uses completely new and exciting digital formats. This fascinating sport becomes even more lively, even more up-to-date and even more personal. “The Silver Horse” was launched by Kurt Capellmann and Count Leopold von Rothkirch.

Online form Silver Horse


Are not foreign words for you? Then we look forward to your application.

To the online form

Who can participate?

Individual posts and entries as well as entire websites or overarching concepts can be proposed. Onliners, bloggers, journalists and influencers, as well editorial offices, athletes, organisers, sponsors, etc. are eligible to participate.

The author, the responsible person, several authors or a group/editorial team can subsequently be distinguished.

The creativity, quality, user involvement, target group affinity and relevance are assessed.

Schedule Silver Horse

Who, what, when? All information on the application process is available in our schedule.

The winners 2023

1. Juliane Barth for her online campaign #WirfürdenPferdesport (Us for the equestrian sport)


2. Lia Beckmann for the overall concept of her Instagram and YouTube accounts


3. Jan Tönjes for his St.GEORG horses podcast