The Silver Horse
The prize for online journalism and social media
Since 2018, the prestigious media prize "The Silver Horse", which is traditionally awarded at the CHIO Aachen by "Deutscher Reiter- und Fahrerverband e.V. (DRFV) (the German Rider and Driver Association) together with the Aachen-Laurensberger Rennverein e.V. (ALRV), is being advertised as an online award.
This award honors the best “online contribution” from the past year. Equestrian sports journalism has also changed and now uses completely new and exciting digital formats. This fascinating sport becomes even more lively, even more up-to-date and even more personal. “The Silver Horse” was launched by Kurt Capellmann and Count Leopold von Rothkirch.
The jury – comprising of the dressage rider, Nadine Capellmann, Countess Ute Rothkirch and Wolfgang Brinkmann (both from the German Riding and Driving Association), Michael Mronz and Tobias Königs (both from CHIO Aachen) – was impressed at the diversity and quality of the submitted entries. Blogs and social media platforms were among them alongside classic media that have mastered the transformation over to digital media in different ways.
The winner and the runners-up: