“The Silver Horse” for eurodressage.com
“The Silver Horse” goes to Astrid Appels for eurodressage.com this year, Michelle and Alexander Buchholtz came second, Tina Srowig and Leonie Merheim for @diemitdenpferden third. ARD commentator Carsten Sostmeier was distinguished with the Personality Award.
Anyone, who is searching the web for current news from the world of the dressage sport, is guaranteed to find what he/she is looking for at eurodressage.com. Founded in the year 2000, in the meantime the website is the leading digital platform for dressage news on the Internet with a large readership (500,000 – 800,000 per month) and a huge social media community (304,000 on Facebook /46,000 Instagram). And since the team informs the public in an excellent way, the jury of the online award “The Silver Horse” is now honouring their commitment.
The renowned prize was conferred as an online award this year for the third time. Because equestrian journalism is also experiencing a change process and meanwhile disposes of totally new and exciting, digital formats, which in turn make this fascinating sport even more up-to-date and more personal. The jury examined over 40 submitted entries, including not only articles by bloggers and onliners, but also from editors, athletes, organisers and agencies. The jury based their assessments among others on the criteria creativity, quality, user involvement, target group affinity and the relevance of the submitted entries.
The jury, comprising of the dressage rider, Nadine Capellmann (whose father Kurt Capellmann initiated the distinction on the instigation of Count Leopold von Rothkirch und Trach), Countess Ute Rothkirch and Wolfgang Brinkmann (both from the German Riding and Driving Association), and Michael Mronz (CHIO Aachen) were impressed by the diversity of the entries submitted. In addition to the Belgian media professional from eurodressage.com Astrid Appels, Michelle and Alexander Buchholtz were distinguished with second place for their format “momo.equestrian”, Tina Srowig and Leonie Merheim came third with their format “@diemitdenpferden”. Tribute was paid to the winners amid an exceptional setting: Namely during the Opening Ceremony of the CHIO Aachen 2021. In the course of the award ceremony on Tuesday evening, Carsten Sostmeier was also presented with the “Silver Horse” in the category “Personality”. The equestrian sport commentator, who was also recently conferred with the “Sportbild Award”, received the distinction for his both expert and entertaining commentary of the Olympic Equestrian Games in Tokyo.
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