More than 50 Mercedes-Benz for the World Equestrian Festival
Since today everything revolves around horses and horsepower again at the CHIO Aachen: 1954 was the first year that Mercedes-Benz took on the role as the official General Sponsor of the World Equestrian Festival, which marked the beginning of a unique partnership with Germany’s largest sporting event. Namely, the luxury car brand is not only the partner of the Mercedes-Benz Nations Cup and lends its name to the Mercedes-Benz Stand in the Main Stadium, it also provides the exclusive shuttle service for the athletes and guests during the CHIO Aachen. Over 50 vehicles are required to ensure the shuttle service runs perfect. Today, Matthias Hindemith, Director of Mercedes-Benz Sales Rheinland, handed over the keys of the vehicle fleet to Stefanie Peters, President of the Aachen-Laurensberger Rennverein e.V. (ALRV), organisers of the CHIO Aachen.
“The entire Mercedes-Benz team is looking forward to the event and to keeping the CHIO Aachen mobile,” stated Hindemith, who announced a fleet comprising of “many electric and hybrid vehicles”. The car manufacturer, which will additionally be presenting the luxurious image of the brand in the CHIO Village by exhibiting an exclusive selection of its product line-up on space spanning 1,400 square metres, is betting on a sustainable future and impresses with environmentally-friendly solutions. That also pleases Stefanie Peters: “Together with Mercedes-Benz we always find future-oriented ways to carry on writing the history of the show.”
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