19.05.2024
Chocoladefabriken Lindt & Sprüngli GmbH extend their cooperation with the CHIO Aachen
First-class, emotional, international. That is how to describe the CHIO Aachen. The athletes that compete here, can write history. With a victory in the probably most well-known competitions in the world. As on the Sunday morning, for example, in the Grand Prix Freestyle, which will once again this year captivate 6,300 spectators. When the stars of the scene compete in the Dressage Grand Prix of Aachen in 2024, they will be battling it out to take the victory in the Lindt-Prize. Because the Chocoladefabriken Lindt & Sprüngli GmbH is extending its commitment to the World Equestrian Festival.
The Swiss chocolate manufacturer, Lindt & Sprüngli, is the global leader in the premium chocolate segment. The German subsidiary is located in Aachen, where the company has already partnered Germany’s biggest sporting event since 1992. “The CHIO Aachen is an ideal partner because of our joint association with Aachen. Both organisations enjoy a long tradition, have an international alignment and represent values such as quality and innovation. This unites us and we are thus delighted to expand our partnership,” Michal Spiller, CEO of Lindt & Sprüngli Germany, stated.
The best horses, the best riders, the best sport in an incomparable atmosphere – this is the claim of the CHIO Aachen that is staged in five disciplines. Competing in Aachen is at the same time both a fascination and a challenge. The athletes call it “riding with goosebumps”, when they dive into this ambiance and experience these special moments. Riding to victory one time in Aachen, writing history and eternalising one’s name on the legendary winners’ board at the perimeter of the Main Stadium – that is their joint dream. When the Chocaldefabriken Lindt & Sprüngli GmbH began its partnership with the CHIO Aachen in 1992, Isabell Werth was able to fulfil this dream for the first time with her superstar Gigolo after triumphing in the Dressage Grand Prix of Aachen. In the meantime, with 14 victories under her belt, the German equestrian sport icon is the record winner of the most important dressage competition at the World Equestrian Festival, which bears the name the Lindt-Prize with immediate effect. Alongside her, current top stars of the dressage scene such as double Olympic champion Jessica von Bredow-Werndl, three-time Olympic champion Charlotte Dujardin (GBR) and team world champion Cathrine Dufour (DEN) were also able to immortalise themselves on the winner’s board.
Totally in line with the motto for the partner country of the CHIO Aachen 2024 – the USA – Michael Mronz, the General Manager of the Aachener Reitturnier GmbH, considers the interplay between the Swiss traditional company and the biggest equestrian sport event in the world as a “perfect match”. “The CHIO Aachen not only stands for top sport and a top event, but also for reliable partnerships. The fact that the Chocoladefabriken Lindt & Sprüngli GmbH has been engaging itself in this form for such a long time and has now expanded its commitment is a clear sign of its esteem and underlines the appeal of the CHIO Aachen,” Mronz said happily.
This appeal will be evident again on July 7th, 2024, when the dressage stars battle it out in the Lindt-Prize. Will Isabell Werth be able to add a further victory to her impressive list of triumphs in the Grand Prix Freestyle at the CHIO Aachen or will another rider fulfil his or her personal childhood dream and have their name inscribed on the legendary winners’ board for the first time? Just like the equestrian sport icon, Isabell Werth, succeeded in doing in the year the Chocoladefabriken Lindt & Sprüngli GmbH began its cooperation with the CHIO Aachen.
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