CHIO Aachen 2024: A city dresses up for its “Tschio”

Last year the shop-window competition became the “Tschio Chic” Campaign – and the response within the region was overwhelming.
The Aachener Zeitung, the Märkte & Aktionskreis City (MAC), the Aachen-Laurensberger Rennverein e. V., the StädteRegion Aachen and the City of Aachen are inviting businesses to lend their creativity a free rein again during the CHIO Aachen 2024.

Whether hotels, retail outlets or restaurants – everyone can take part and decorate their lobby or shop window in Tschio style, place a CHIO Aachen cocktail on the menu, organise a motto evening or the likes … Creativity pays off: All participants receive tickets for the “Horse & Symphony” concert in the Deutsche Bank Stadium on Friday, June 28th, 2024 and have the great opportunity to win fantastic cash and promotional prizes.


All of the participants receive a decoration starter package with motifs promoting the CHIO Aachen partner country, the United States of America and “100 years of equestrian show history” at the Soers. The campaign period runs from June 10th until the last day of the CHIO Aachen on July 7th, 2024. Who has the prettiest window display, the best idea or the most creative campaign: The customers and/or guests decide and they can vote for their favourites online. And there is also a nice incentive here too: A reader trip will be raffled off by the Aachener Zeitung among all of the voters.


Aachen is dressing up for the Tschio – who wants to take part?



The logo for the "Tschio Chic" campaign

The logo for the "Tschio Chic" campaign