CHIO Aachen 2023: Nominations for "The Silver Horse"
Over 50 journalists and onliners, social media stars and media companies have submitted entries – three of them were now nominated for "The Silver Horse. The equestrian sport online and social media award."
“The Silver Horse” was the most famous media prize in the areas of print, TV and radio for 30 years. For the past five years it has been paying tribute to the changing media landscape and is conferred as an “online and social media award”. The jury – comprising of Wolfgang Brinkmann (Honored president German Riding and Driving Association, DRFV), Nadine Capellmann (dressage rider), Michael Mronz (General Manager of the Aachener Reitturnier GmbH), Tobias Königs (Press Officer CHIO Aachen), and Dr. Ute Countess Rothkirch (DRFV board member) – were impressed by the diversity and quality of the submitted entries. These included both blogs and social media platforms as well as classic media, which have mastered the transformation into the digital world in totally different ways.
The following were nominated (in alphabetical order):
Juliane Barth for her online campaign #WirfürdenPferdesport (Us for the equestrian sport)
Lia Beckmann for the overall concept of her Instagram and YouTube accounts
Jan Tönjes for his St.GEORG horses podcast
The winner will be announced during the Opening Ceremony of the CHIO Aachen 2023 on June 27th. The winning entry will be awarded “The Silver Horse” and prize money to the value of 3,000 Euros. Second place collects 2,000 Euros and third place is endowed with 1,000 Euros. The prize is jointly organised by the German Riding and Driving Association (DRFV), the Aachen-Laurensberger Rennverein e.V. (ALRV), Gina Capellmann-Lütkemeier and Nadine Capellmann.
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