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April
21st, 2010
“As colourful as the CHIO”
Students from the University of Applied Sciences Aachen are designing the poster for the World Equestrian Festival
Imaginative, unusual and very emotional – that was the favourable verdict of the panel of five judges regarding the 19 poster designs, which the 15 students of the Design Faculty of the University of Applied Science Aachen submitted to the poster competition for the CHIO Aachen 2010 (July 9th-18th). And the jury member’s decision wasn’t an easy one this year either. “It is wonderful to see that the students always manage to come up with new, fascinating ideas for the posters,” commented Prof. Christoph M. Scheller of the Design Faculty. Once again this year the poster ideas for the famous equestrian sport festival originated in his seminar, “Campaigns 1, 2, 3”. “And of course it is always difficult to make a decision when there are so many good ideas to choose from.”
But what actually turns a poster into a good poster? This is no doubt one of the biggest challenges for designers. “It is not easy to develop a poster,“ remarked Prof. Scheller, “because it has to communicate the right message within such a short space of time. For the CHIO poster we placed the importance on it being close to the equestrian sport, friendly and multi-faceted. We found that this was achieved best by the posters we have selected.” Five of the posters ultimately managed to reach the final round. The best motif will be chosen from these five designs at the beginning of May (more inforamtion here). Prior to this the motifs will be presented in detail in the weekend supplements of the Aachener Nachrichten and Aachener Zeitung. The poster ideas drafted by Dennis Hackhausen, Johanna Hagemann, Kathrin C. Böhm and two by Sandra Eikel have made it onto the short list. However, at the end of the day only one poster will be allowed to advertise the CHIO Aachen 2010.
“The designs are as colourful as the CHIO – I think that the competition is going to be a huge success, just like it was last year,“ commented Frank Kemperman, Chairman of the Aachen-Laurensberger Rennverein, the organisers of the CHIO. “We have seen extremely versatile, great pieces of work, which portray the equestrian sport in a very interesting way.“ Prof. Scheller is delighted too: “I am very proud that we at the Design Faculty are given the opportunity to co-design the most important equestrian sport event. Regardless of which poster actually wins, we all turn out to be winners in the end.”
“Excellent ideas that are realised with a great deal of fantasy,” is how the jury member, Manfred Kutsch, Editor at the Zeitungsverlag Aachen (newspaper publishing company), summed up the student’s proposals. Besides Messrs. Kutsch, Scheller and Kemperman the jury comprised of the designers from Düsseldorf, Helen Hacker (proprietor of the Grotesk Office) and Stefan Baggen (proprietor of BaggenDesign). All 19 designs will be exhibited during the World Equestrian Festival, CHIO Aachen 2010.
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